Commercial Photographer & Digital Artist

based in London, UK

With over eight years of experience working with global brands like L’Oréal, Nestlé, and Garnier. My work spans national campaigns and OOH to social media, packaging, and recipe books.

In an era of increasing artificiality, I believe the human touch is more important than ever. My philosophy is simple: the product remains real. While AI and CGI often struggle to replicate textures, products and food, I focus on capturing those authentic details that resonate with a consumer - ensuring they know exactly what they are buying, eating, and experiencing.

While my work is rooted in traditional photography, I also offer a hybrid workflow that blends real imagery with professional AI tools. This approach allows for the creation of bespoke digital environments - eliminating the need for costly sets, props or locations - and the ability to transform still images into five-second videos.

Whether your brief calls for a traditional physical set or a digital-hybrid approach, I provide a flexible service to create imagery that is impossible to ignore.

If you are looking to revamp your visuals, please get in touch via info@lizzyclough.com to discuss which approach best suits your next project.