Lizzy Clough

(Pronounced "Cluff”)

Commercial Photographer & Digital Artist

based in London, UK

With over eight years of experience working with global brands such as L’Oréal, Nestlé, and Garnier, My work spans national campaigns and OOH to social media, websites, packaging, and recipe books. I have spent years on sets at external studios and, since 2020, have also operated my own highly successful remote studio service.

The Philosophy: Authenticity in an Era of Artificiality

I believe that in an increasingly digital world, true authenticity is a brand's greatest asset. AI and CGI often struggle to capture the reality of texture, products and food, elements that require a human touch to truly resonate. My philosophy is simple: the product remains real. I focus on capturing those authentic details that tell the consumer exactly what they’re buying, eating, and experiencing.

Blending Technology and Human Creativity

While my work is rooted in traditional photography, I also believe that blending technology with human creativity can produce outstanding results. By merging my real photography with professional AI workflows, I can offer the best of both worlds.

This hybrid approach allows for:

• Bespoke Digital Environments: Eliminating the need for costly sets or locations.

• Motion Integration: Transforming still images into high-impact 5-second videos.

Whether your brief calls for a traditional physical set or a hybrid digital workflow, I provide a flexible approach to create imagery that is impossible to ignore.